Category: Design
15 February 2024
Building a Strong Brand Identity.
Introduction In today’s competitive business landscape, creating a strong brand identity is crucial for the success of any startup. A well-defined brand not only helps differentiate your business from competitors but also builds trust, loyalty, and recognition among your target audience. For South African startups, establishing a distinctive brand identity is particularly important in order […]
15 February 2023
The Dance with Doubt: Imposter Syndrome in the Advertising Industry
In the fast-paced world of advertising, there’s a silent struggle that many of us contend with – Imposter Syndrome. Whether you’re just starting out in the industry or have years of experience under your belt, you’ve likely felt the nagging sensation that you’re not quite good enough, despite your successes. It’s important to recognise that […]